Looking to improve the experience customers receive when they shop at your small business? You might be surprised to know that curb appeal, or how your business looks from the outside, has a big impact on the feelings of your clients. Here are three effective ways to boost the curb appeal of your commercial space.
1. Improve the Parking Lot
You may think that curb appeal is only affected by your actual business building – you also need to take into account the condition of your parking areas. Your parking lot is typically the first spot of physical contact that your clients have with your business, which means it needs to be in excellent aesthetic and functional condition. Your local experts in sealcoating Frederick MD replace damaged parking areas with new pavement, giving your customers a safe and tidy place to park as they shop.
2. Install New Lighting
A dark parking lot or walkways around a building isn’t welcoming for customers, which is why it’s always smart to install new exterior lighting. Install new fixtures in all areas where your guests could be walking – it makes clients feel safer as they move about your business property. Whenever possible, choose fixtures that run on LED bulbs since they’re brighter and longer lasting when compared to traditional fluorescent options.
3. Add Seasonal Decorations
Seasonal decorations have a special way of lifting the mood of your clients, as well as your employees if you have them. It’s a good idea to invest in seasonal decorations, but you don’t have to get too elaborate – usually some extra lighting or a simple window display do the trick. Be conscientious about removing the decorations on time, though, as decorations left up too long can make a business look disorganized or overwhelmed.
It’s all about first impressions in business. Make sure that your business is conveying the right message to new and existing customers by completing these simple commercial curb appeal projects.