Reviews as a Marketing Tool
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is also appropriate to respond to positive reviews as an appreciation to the client.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. Google places reviews displays three reviews at ago. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook reviews can also be used in a website.
Types of reviews are not limited to the three covered here. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.